My first experience

  • What did I learn this week?


In this week I had fathom out of marketing’s point. The main thing was to analyze definitions of marketing. Because in order to understand what market’s points helps to develop and increase company. Also now I know what market does to attract customers to their shops and what is useful for increasing company’s economy.


  • How did I learn it?


I did learn it while I was doing my homework and analyzed marketing’s definitions. It very helps to understand more mains points. Moreover, it was the first time to me when I came to shop not for buy something or to use some services but for that reason to watch what kind of features shops has.


  • Did I have any difficulties in the learning process?


I had some difficulties in the learning process because is the first time when I am studying marketing in English language. So I need to translate some terms also I need to think a lot about definitions and it takes a longer time to realize what author want to say about it. However, it was less difficult to describe shops.


  • How did I overcome them?


I overcame them while I was spending a lot time with homework. I was sitting, reading many texts and translating every important word or mind. Every hour I am improving my English language and also increasing my conception about marketing. It is the one of many reasons why I chose the Erasmus program.


  • How will what I learned be important for my professional future?


I will be an administrator so I need to know how exactly to use marketing with customers in the company. My work will be to communicate with people and give them advise and suggestions of our products or services. If I learn to perfectly use marketing’s points, I can be the best of my range.



NorteShopping – one of largest shopping center in Porto. There they are offering a different production which depends of customers needs.

On the first floor customers can find shops which supplies products and services as mobile network, cheap food, stuffs for babies, accessories for women and houses. On the second floor people can have delicious and quickly supplies of food, also they can find shop of clothes. It shows that this shopping center is grouping shops for comfortable use. It depends of consumers needs like if person want to buy shoes or clothes, he or she knows that kind of these stuffs will be in the second floor. Moreover, the mall is taking account to customers with children and babies, because that type of stuff they can find on the first floor, so they do not need to get up to upwards, because it is not comfortable even then customers came to mall with go-cart.

The mall and shops are doing the cozy and comfortable atmosphere for customers. The main point of that is to attract people to come back and buy more. That kind of atmosphere are interior and exterior like music,  showcase, rack, comfortable supplies location, colors, flavor.

Therefore, if customer will leave the mall or the shop with satisfaction then he or she certainly come back there.

Finally, NorteShopping has a lot of regular customers and that means that they are satisfying customers needs.




Marketing and Marketing Communication


Marketing is the process of communicating the value of a product or service to customers. The most important is to describe main thing in marketing. A lot of people have different point of view about the marketing and they are publishing their definitions. So, I will show 3 definitions about it:

  1. The following definition was approved by the American Marketing Association Board of Directors: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large“. The main point in this definition is to connect activity, process and exchange in the public and this connection must have a big value. Otherwise, the company will not be able to expand and increase itself. Daugiau