Brand

A brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

Brand elements

Brands typically are made up of various elements, such as:

  • Name: The word or words used to identify a company, product, service, or concept.
  • Logo: The visual trademark that identifies the brand.
  • Tagline or Catchphrase: “The Quicker Picker Upper” is associated with Bounty paper towels. “Can you hear me now” is an important part of the Verizon brand.
  • Graphics: The dynamic ribbon is a trademarked part of Coca-Cola’s brand.
  • Shapes: The distinctive shapes of the Coca-Cola bottle and of the Volkswagen Beetle are trademarked elements of those brands.
  • Colors: Owens-Corning is the only brand of fiberglass insulation that can be pink.
  • Sounds: A unique tune or set of notes can denote a brand. NBC’s chimes are a famous example.
  • Scents: The rose-jasmine-musk scent of Chanel No. 5 is trademarked.
  • Tastes: Kentucky Fried Chicken has trademarked its special recipe of eleven herbs and spices for fried chicken.
  • Movements: Lamborghini has trademarked the upward motion of its car doors.
  1. “Verizon”

“Verizon” is global company of internet and telecommunication. It was created in 1983 years as “Bell Atlantic” company after “AT&T” split into seven lower companies. Before Verizon was realized, “Bell Atlantic” connected with other local company of telecommunication. They are delivering phones, wireless and etc. “Verizon” is know in JAV and also already have more than 222,900 employees.

Paveikslėlis

Paveikslėlis

  1.  “Coca – Cola”

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as “Coke”. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

 

Paveikslėlis

  1. Chanel No. 5”

Chanel No. is the first perfume launched by Parisian couturier Gabrielle “Coco” Chanel. The chemical formula for the fragrance was compounded by Russian-French chemist and perfumer Ernest Beaux. It is the world’s top-selling perfume, reportedly selling a bottle somewhere in the world once every six seconds.

  1. “Kentucky Fried Chicken”

KFC (Kentucky Fried Chicken) is the world’s largest chain of fried chicken fast food restaurants, headquartered in Louisville, Kentucky in the United States. An “American icon”, it is the second largest restaurant chain after McDonald’s, with over 17,000 outlets in 105 countries and territories (December 2011). It was founded by Colonel Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression.

Paveikslėlis

Paveikslėlis

  1. “Lamborghini”

Automobili Lamborghini S.p.A., or simply Lamborghini, designs, engineers, manufactures and distributes Italian luxury sports cars. Lamborghini’s production facility and headquarters are located in Sant’Agata Bolognese, Italy. In 2011, Lamborghini’s 831 employees produced 1,711 vehicles.

Companies are using many types of brands to attract more customers. But they have the best choice which leads company to maximum profit. As “Verizon” is using a catchphrase, “Coca-cola” is using graphic and shape, “Chanel No. 5” – scent, “KFC” – taste and “Lamborghini” – movement. However, these companies are using all types of brands to reach maximum of company’s advertisement. Because more the company is using all parts of advertisement than more it has opportunity to be “The Company No. 1”.

Reklama

Parašykite komentarą

Įveskite savo duomenis žemiau arba prisijunkite per socialinį tinklą:

WordPress.com Logo

Jūs komentuojate naudodamiesi savo WordPress.com paskyra. Atsijungti / Keisti )

Twitter picture

Jūs komentuojate naudodamiesi savo Twitter paskyra. Atsijungti / Keisti )

Facebook photo

Jūs komentuojate naudodamiesi savo Facebook paskyra. Atsijungti / Keisti )

Google+ photo

Jūs komentuojate naudodamiesi savo Google+ paskyra. Atsijungti / Keisti )

Connecting to %s

%d bloggers like this: