My fourth experience…

  • What did I learn this week?

I learnt about important concepts of marketing communication. As it is important in market and useful for companies and organizations. Every detail is very important as SWOT, 4P, customer’s needs, advertising and etc. During business or non-profit activity always need to pay attention on minor things which is improving a work. 

  • How did I learn it?

I learnt it on useful lessons of marketing communication. Every lesson gave me skills to improve my perception about the market and its aspects. 

  • Did I have any difficulties in the learning process?

Yes, i had. Because of English language. I need to understand every word due to it is important in the market. But it was very good experience to try go deep into the market in this way.

  • How did I overcome them?

I always read a lot about it and tried to translate every unknown word. It was not so easy and took many time but i overcame it. 

  • How will what I learned be important for my professional future?

The market is the most important thing in the business. For that reason my future work is connected with marketing communication. My experience which lessons gave me here will be very useful in my professional future. Every word which i heard in lessons time were useful details of puzzle which is creating my perception.





Chocolate is a raw or processed food produced from the seed of the tropical “Theobroma” cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. The majority of the Mesoamerican people made chocolate beverages, including the Aztecs, who made it into a beverage known as xocolātl [ʃo’kolaːt͡ɬ], a Nahuatl word meaning “bitter water“. The seeds of the cacao tree have an intense bitter taste, and must be fermented to develop the flavor.

Chocolate has become one of the most popular food types and flavors in the world. Gifts of chocolate molded into different shapes have become traditional on certain holidays: chocolate bunnies and eggs are popular on Easter, chocolate coins on Hanukkah, Santa Claus and other holiday symbols on Christmas, and chocolate hearts or chocolate in heart-shaped boxes on Valentine’s Day. Chocolate is also used in cold and hot beverages, to produce chocolate milk and hot chocolate.


  1. UAB “Mars Lietuva”

The company “Mars, Incorporated” exist a century but they always follow 5 principles:

  • Quality
  • Responsibility
  • Partnership
  • Effectiveness
  • Independence

UAB “Mars Lietuva” is a subsidiary company which works by these principles, too. This is the way to be sure that business activity is for people and planet.

This company is in Lithuania and it has more than 800 employees. “Mars Lietuva” is the biggest company in the Baltic countries which supply feed for pets to more than 20 Europe countries. They are manufacturing feed for pets which has known and popular brands in Europe as WHISKAS®, KITEKAT®, EXELCAT® and SHEBA®.

Moreover this company is producing sweets, chocolate and ice cream, too. In the all world they are offering know brands as MARS®, SNICKERS®, M&M’S®, TWIX®, BOUNTY®, MILKY WAY®. By the way, they also manufacturing products as rice and sauce which brand also is known as UNCLE BEN’S® and products which is suitable for pet caring as FROLIC®, CATSAN® and NATUSAN®.

SNICKERS® – one of the most popular chocolate in the world.

UAB “Mars Lietuva” is the company which is developing its activity all time and it is implanting progressive technologies, too. In this company they are applying principles of rationality management. The company’s activity was evaluated by prize of National quality.


  1. „Kraft Foods”

„Kraft Foods” is the second of largest food industry companies in the world. In 1993 years they bought a factory of confectionery and they were the first company which entered into market of Baltic region.

“Kraft Foods Baltics” has knowledge, experience, practical skills and world-class business management standards which led to grown into one of the leading food producers in Lithuania, Latvia and Estonia. Its main office and the Chocolate Factory are located in Kaunas, Lithuania.

In Tallinn, Riga, they have sales and marketing offices which complement an efficient and dynamic team of nearly 600 employees. The company seeks to satisfy customers and consumers’ needs during the offering of high-quality chocolate, coffee and snacks.

The best known and most favorite “Kraft Foods” brands of chocolates by Baltic consumers are “Crown“, “Mania,“ “Milka”, coffee “Jacobs” and “Gevalia”, biscuits and crackers “TUC”, “Domino“, “Barni” ““BelVita”, “Pim’s”. Their brands have become the highest-quality and innovative marketing synonyms.

The company’s development and long-term strategy has always been based on responsibility in the following areas: sustainable development, balanced nutrition, the fight against hunger, health and well-being, food quality and safety, workplace culture, orderliness and fairness. They believe that their community-based projects, employee voluntary efforts and honest communication with customers, responsible marketing, respect for diversity, human rights and equal opportunities constantly build trust between employees, customers, clients and communities.

“Kraft Foods” motto – “Give a taste for today.“


  1. “Nestlé”

“Nestlé” S.A. is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues.

“Nestlé’s” has some 8000 brand with a wide range of products across a number of markets, including coffee, bottled water, milkshakes and other beverages, breakfast cereals, infant foods, performance and healthcare nutrition, seasonings, soups and sauces, frozen and refrigerated foods and pet food. 29 of “Nestlé’s” brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion), including “Nespresso”, “Nescafé”, “KitKat”, “Smarties”, “Nesquik”, “Stouffer’s”, “Vittel” and “Maggi”. “Nestlé” has around 450 factories, operates in 86 countries, and employs around 328,000 people. It is one of the main shareholders of L’Oréal, the world’s largest cosmetics company.

One of the most prominent controversies involving “Nestlé” concerns the promotion of the use of infant formula to mothers across the world, including developing countries – an issue that attracted significant attention in 1977 as a result of the “Nestlé” boycott, which is still ongoing.

“Nestlé” continues to draw criticism that it is in violation of a 1981 World Health Organization code that regulates the advertising of breast milk substitutes. Groups such as the International Baby Food Action Network (IBFAN) and Save the Children claim that the promotion of infant formula over breastfeeding has led to health problems and deaths among infants in less economically developed countries.


Also here are some interesting facts about chocolate:

  • Cocoa farmers (farms) around the world – 5-6 million.
  • People whose livelihood and survival depend on cocoa worldwide – 40-50 million.
  • Every year around the world collected 3 million tons of cocoa beans.
  • The annual cocoa demand growth – 3% throughout the last 100 years.
  • The time required to mature the first cacao-tree fruit (beans) – 5 years.
  • Fertile seeds of the tree are approximately 10 years.
  • Every year, cacao-tree yielding fruit 20-30, very fertile year – 50.
  • One fruit is 25-50 cocoa beans.
  • Chocolate should be 300-600 kg of cocoa beans.

PaveikslėlisThe chocolate is the most popular product in the world. People are getting crazy of it everywhere and always are satisfying themselves by taste of it. Especially it is very popular in celebration time. When people are presenting as gifts, also during the dessert time usually it is the first product which appears on the table. The market of chocolate is developed and for that reason costumer has to make decision of choosing the brand. It depends of brand’s popularity and of consumer’s taste.