Pens & Beer
Pens and beers are usable products. Nowadays we are living in the paperless age, but we still are using paper and pen. Also beer is very popular drink in many countries. These products have many varieties of choices like color, taste, etc.
Part I
The plain product as pen is daily and usable for everybody. In the shops customer can find a lot of various choices for different needs.
The first choice is simple and cheap pen. Why is it cheap? Because of that it costs just about 0.30 Euros. Why is it simple? Therefore exterior and design is not qualitative or very nice. It can be very colorful and handy but not hard goods. It belongs to minimal customer needs like students, pupils, recipients, etc. Cheap and not qualitative pen is good choice for general requirement.
The second choice belongs to average needs. Why is it average? Accordingly exterior and design is much more better then the first choice. It can be also colorful and very handy. Moreover it are harder goods then the first pen but not so long-term. However it is more expensive. It costs about 1 Euro. Besides, this pen belongs to average customer needs. It can be same students, pupils and recipients. Also it can be some organizations, companies, etc. The most important point that everyone can use this kind of pen because a price is available and it have exterior for everyone’s demand.
The last choice is beautiful and expensive pen. Why is it beautiful? Due to it have intelligence exterior and luxury design. Why is it expensive? It costs minimum 10 Euros or 30 Euros because it depends of the brand also these pens are harder goods. In my opinion, many people can not buy this pen for themselves because of price. They more prefer cheaper products. Consequently, this good belongs to maximum customer needs like CEO, CFO, businessman, etc. This kind of pen is very good choice to show luxury and intelligence.
Finally, I would like to say that even the smallest detail of life to people sometimes can have a very high value. Accordingly, customer every time will choose just drawing attention only to their own needs and opportunities.
Part II
The fresh drink as a beer is popular in many countries like Lithuania, Great Britain, Germany, etc. Every country has an extraordinary taste of beer. It has different colors, strength, taste, substance.
Lithuania is a Baltic country in Northern Europe. It is a beer drinking country, with the most famous brands being “Svyturys”, “Kalnapilis” and “Utenos”. While customer is visiting shops of food, he will see that there are about 50 different brands of beer in this small country. Alcohol percentages are displayed on the label and usually range from 4 to 9.5 percent. The price of beer is about 1 Euro per half liter. The beer tastes excellent, putting global brands to shame and it can be said that Lithuanian lager is of at least equal quality to Great Britain or Germany.
Great Britain also known as “Britain” and it is an island situated to the north-west of Continental Europe. English beer has a long history and traditions that are distinct from most other beer brewing countries. Beer was the first alcoholic drink to be produced in England, and has been brewed continuously since prehistoric times. England is known for its top fermented cask beer (also called real ale) which finishes maturing in the cellar of the pub rather than at the brewery and is served with only natural carbonation. English beer styles include bitter, mild, brown ale and old ale. The price of product is about 2 Pounds per half liter. Moreover strength of beer is very similar to Lithuania’s beer. British ale tends to average 4.4%. Also they have beer festivals.
Germany officially the Federal Republic of Germany is a federal parliamentary republic in west-central Europe. Beer is a major part of German culture. For many years German beer was brewed in adherence to the Reinheitsgebot order or law which only permitted water, hops and malt as beer ingredients. The order also required that beers not exclusively using barley-malts such as wheat beer must be top-fermented. Styles of beer in Germany are like wheat, pale, dark, unfiltered. The alcohol-by-volume, or ABV, content of beers in Germany is usually between 4.7% and 5.4% for most traditional brews. The average price is 2.5 Euros per half liter. They also have beer festivals like in Great Britain.
I would like to say that beer’s strength is similar in these all three countries. However, the most important thing is taste and it is different in each area. Which taste is the best – very hard to say because it depends of a customer’s flavor. The cheapest but not the worse beer is in Lithuania. Moreover, Great Britain and Germany have similar prices for beer. Which selection is better customer usually decide by opportunities and needs. It means that consumer is choosing by location, prices and alcohol percentages.
Finally, I would like to say that these two products are similar and different at the same time. These two products are very usable in the world. They have different prices but it depends of customer needs and wishes like exterior, design, taste, brand. However, pens are daily products for organizations, companies and society. But beer is a product which people usually use at vacant hours. Consequently, these two products are usable products in commerce, but only in the particular environment and these goods are profitable which depends on the user’s needs.
